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35% Of Transactions Are Terminated When Site Requires Account Creation

More than one third (35%) of transactions are lost when an e-Commerce site requires customers to create an account before purchasing. Retailers must balance their desire to gather customer data with this loss of sales revenue — as well as the "annoyance factor" that may keep shoppers from coming back.

Merchants would benefit from understanding these useful e-Commerce facts:

60% of cart abandonments are due to extra costs, e.g. taxes, shipping and fees;
• The AOV of customers referred from Instagram is $65, compared to $55 for Facebook; and
• A delay of even one second in page load speed can reduce conversions by 7%.

Discover more in this infographic from Hosting Facts.

[click to expand]

Source: Hosting Facts.

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