Because today's shoppers interact with retail brands through multiple touch points on their mobile devices, there are many best practices for getting the most out of mobile marketing, including:
- Adapt for multiple screens: 90% of users switch devices to accomplish a goal, from research to purchasing;
- With video, focus on strong visual messages: 85% of videos are watched without sound;
- On social networks, post square-shaped content: It takes up 78% more space on newsfeeds and can bring in 30% to 35% higher video views; and
- Time emails for gender: Men have the highest conversion rates in the afternoon, while women convert more during the morning.
Discover all 32 valuable tips in this infographic from RedStag Fulfillment.
Source: RedStag Fulfillment.