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Aligning Merchandising and Marketing Decisions With Shopper Preferences

Aligning Merchandising and Marketing Decisions With Shopper Preferences

Total Store Optimization Moves Retail Beyond Category Management

Managing assortment, pricing and promotions on a category-by-category basis is no longer sustainable in today's digitally competitive retail environment. Retailers need strategies that deliver a more individualized, shopper-oriented experience.

Download this report to discover how to make decisions the same way customers shop: across the entire store.


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