According to Deloitte, millennials will comprise up to 50% of the global workforce and are expected to control between $19 trillion and $24 trillion on a global scale by 2020. Organizations in all industries must take this demographic seriously in terms of both its buying power and influence on market trends.
This e-Book includes key data from several TimeTrade surveys, which offer details on millennials that will benefit all types and sizes of retailers. Gain access to insights including:
- 75% of millennials use mobile devices for price comparison;
- 87% would abandon a dressing room — and the store altogether — if an associate is not readily available to help them; and
- 71% like the option of being able to go to a physical store operated by former pureplay e-commerce retailers such as Amazon, Warby Parker and Bonobos.