Without question, retailers now operate in a new digitally powered landscape that often shifts and moves faster than they have time to comprehend. That's because today's tech-savvy shoppers have become more demanding than ever. Mobile-empowered consumers, for example, have high expectations of frictionless shopping journeys as they swiftly navigate the web, mobile, social and in-store experiences.
This guide takes a closer look — through the eyes of analysts Doug Stephens and Natalie Berg — at the key trends and challenges retailers face today, as well as the opportunities to spark genuine innovation in their business. Get their insights on:
- Key challenges facing retailers right now;
- How retailers can innovate as movers, not followers;
- What makes for a truly great customer experience; and
- What kind of mindset retailers need to be competitive.