When brands make an effort to connect with their consumers over a key attribute of their identity, consumers are motivated to act.
That's why top brands like Michaels, Purple, and Comcast dedicate key marketing efforts to reach consumer tribes. These tribes are a powerful expression of people's identities that provide a compelling way to engage today's buyers.
Check out this e-book to learn:
- Why marketing to consumer tribes works;
- Common consumer tribes you can focus on, like teachers, students and military; and
- Why personalized offers based on identity marketing convert at a higher rate than generalized universal offers.