Consumers now expect radical personalization, and without the right tools it's hard to deliver on these expectations, even for nuanced retail marketers. A customer data platform (CDP) can put the consumer at the center of enterprise data – and at the center of the business.
By unifying a company's customer data across channels, a CDP enables marketers with basic analytics capabilities. This handbook includes use cases and outcomes that a customer data platform can enable for retailers. You'll learn about:
- The problems a customer data platform solves for retailers;
- How to measure the ROI from this technology; and
- The three key functions every platform should serve: Data Ingestion, Data Management and Data Serving.