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The Handbook On Customer Data Platforms

The Handbook On Customer Data Platforms

Consumers now expect radical personalization, and without the right tools it's hard to deliver on these expectations, even for nuanced retail marketers. A customer data platform (CDP) can put the consumer at the center of enterprise data – and at the center of the business.

By unifying a company's customer data across channels, a CDP enables marketers with basic analytics capabilities. This handbook includes use cases and outcomes that a customer data platform can enable for retailers. You'll learn about:

  • The problems a customer data platform solves for retailers;
  • How to measure the ROI from this technology; and
  • The three key functions every platform should serve: Data Ingestion, Data Management and Data Serving.

Check out the handbook now!


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