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The CMO Survey: Highlights And Insights Report

The CMO Survey: Highlights And Insights Report

Examine 60 pages of charts and graphs from the recent survey of leading CMOs. Discover such insights as:

  • Spending on marketing analytics will increase 376% in three years;
  • CMOs gave themselves a mediocre grade (3.4 on a 7-point scale) for integrating customer information across purchasing, communication and social media channels; and
  • 43% of CMOs said they are unable to quantify the impact of social media on their businesses.

Download this e-Book to compare your performance and experiences with leading marketers across 14 industries.


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