Examine 60 pages of charts and graphs from the recent survey of leading CMOs. Discover such insights as:
- Spending on marketing analytics will increase 376% in three years;
- CMOs gave themselves a mediocre grade (3.4 on a 7-point scale) for integrating customer information across purchasing, communication and social media channels; and
- 43% of CMOs said they are unable to quantify the impact of social media on their businesses.
Download this e-Book to compare your performance and experiences with leading marketers across 14 industries.