With millions of sellers and billions of products to compete with on Amazon alone, it can be easy to get buried in data daily — and still feel behind. This is especially true when it comes to pricing on marketplaces, where more sellers than ever are competing across product categories.
With more than half of online shoppers regularly comparing sellers to find the best price, it's no longer just your product descriptions and images alone that capture attention. Often, pricing is what matters most.
If you want to consistently rise to the top of search results and land in the marketplace's buy box, having a structured pricing strategy is a must.
Check out this e-Book to learn:
- How to manage the complexities of marketplace pricing;
- 8 pricing best practices;
- Key benefits of strategic pricing; and
- How to master your marketplace presence.