Earning Your Wings: How Online Merchants Can Take Off With Twitter


Small and medium-sized businesses (SMBs) can use Twitter to build brand awareness, boost engagement and in turn, see a significant increase in the bottom line.

Up to 60% of consumers have purchased from an SMB because of Twitter, according to proprietary research from the social network. Even more (73%) consumers said they feel better about an SMB after following and reading their tweets.

This infographic, courtesy of Bigcommerce, outlines the benefits SMBs can reap from using Twitter.


Back To School — A Retailer’s Insight


Customer sentiment towards back-to-school commercials increased by 7% between 2013 and 2014, according to analysis from SAP. This means that retailers did a better job tailoring their messages to consumers this back-to-school season. However, retailers had plenty of room to improve their service efforts, as overall sentiment remained neutral or negative throughout the season.

Want to learn about customer sentiment during the back-to-school season? See top trends in the below infographic, courtesy of SAP.


Caring For Customers In A Noisy Social World

More than 1.2 billion people worldwide use Facebook and more than 500 million tweets are sent every day. As consumers continue to gravitate to social networks, it is imperative that brands and retailers are present and accessible on these sites.

This infographic, courtesy of Five9, summarizes recent research on retailers and how they’re using social networks to improve customer service.




The Next Wave Of Advocacy


Advocates are considered a brand’s most effective and influential consumers. However, these loyal shoppers also can be retailers’ most under-used sales force. Are you embracing your advocates to drive engagement and sales?

The first wave of advocacy encouraged retailers to recognize the power of advocates on overall business outcomes.


The Year Of The Instagram Strategy: How Marketers Should Approach The Instagram Channel In 2014

Instagram now has more than 150 million monthly active users worldwide and is growing at a rate of more than 100 million new users each year.

This is a channel that should not be ignored by retail brands. But what is the best way to manage Instagram? This E-book presents seven questions that should be asked and answered when planning an Instagram strategy.


The Case For Customer Recovery Strategy

leger_drc_ebook_templateA decade ago, disgruntled customers may have complained about a brand, product or service to several friends and relatives.

But with the power of social media, consumers have access to the world’s largest megaphone, and are empowered to access hundreds — or even thousands — of peers at a time.

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