The Ultimate Guide To Facebook Dynamic Product Ads

More Relevant Retargeting For Higher ROAS

On average, it takes five visits to an online store before a customer is ready to commit. This means you need to continue to engage with these shoppers, wherever they may go...

That is where Facebook Dynamic Product Ads come in - highly relevant, personalized advertisements that work at a product level. Also known as the most effective way to retarget your customers, with a captive audience of 1.86 billion and an average of 12x ROAS...

In this e-Book you will learn:

  • The value of retargeting
  • What a dynamic product ad is
  • The different types of dynamic product ads and their benefits
  • What a successful retargeting campaign looks like with real life examples
  • How to get started with dynamic product ads

Your key to more successful social selling!

Crack open this guide and get started putting Facebook Dynamic Product Ads to work today.


7 Critical Campaigns For E-Commerce Marketers In 2017

Learn how leading retailers such as Uncommon Goods, ThinkGeek and Club Monaco deliver customer-centric emails that foster loyalty, win back shoppers and boost revenue. Download this white paper to unlock 7 key campaigns that every e-Commerce marketer needs to implement in 2017, including:

  • Welcome Series;
  • Cart Abandonment;
  • Browse Abandonment;
  • Birthday;
  • Loyal Customers;
  • At-Risk Shoppers; and
  • Win-back.

Fill out the form to uncover 7 strategic email campaigns


SMBs Get Social, Spotlight Brand Value To Stand Out

In today's retail climate, with traditional brands struggling to engage consumers and reel in sales, smaller retailers have a gigantic opportunity to stand out. SMBs can take advantage of consumers' desire for differentiated offerings that provide more experiential and personal journeys, using their nimble nature to set themselves apart from competitors.
Download this Retail TouchPoints special report to discover how SMBs are taking advantage of a new reality in which:

  • The brand has become more valuable to the SMB's success than ever before;
  • Storytelling drives word of mouth marketing;
  • Social media communication bridges the gap between SMB owners and consumers; and
  • Small Business Saturday continues to bring in revenue, awareness and new customers.


Strategy Guide: Unleashing Earned Content For Retail Brands

When used effectively, user-generated content can help retailers better connect with customers and create compelling brand stories.

Download this e-book to learn how to:

  • Create unique, relevant hashtags;
  • Collect, curate, tag and permission all new content;
  • Develop a constant feedback loop with consumers; and
  • Utilize current brand ambassadors.

Unlock the benefits of your earned content!


How Earned Content Is Transforming Retail And E-Commerce

User-generated, or earned content can be used to create personalized brand narratives and consumer experiences, at scale, across all relevant channels. Download the E-book to learn how Crocs, American Eagle Outfitters and other retailers connect with their customers by:

  • Curating the highest quality content;
  • Activating earned content across all channels; and
  • Effectively analyzing successful earned content engagements.

Download the E-book to unlock the benefits of earned content, create your brand narrative and connect more effectively with consumers.


11 Retailers Honored As Social Media Mavens

The past year has been an interesting one for social media users and marketers. Facebook, Instagram and Pinterest have unveiled new advertising offers and capabilities, while networks like Snapchat have established successful partnerships with brands and publishers.

The 11 winners of this year's Social Media Maven Awards include the brands and retailers on the bleeding edge of new moves and innovations, constantly testing the limits with their engagement, marketing and service strategies. Brands spotlighted span retail categories, from quick-serve restaurants to convenience stores, jewelry brands and even mattress companies, and they vary in employee count, business structure and annual revenue.

Regardless of their size and stature, we believe the 2016 Social Media Maven Award winners will offer some great inspiration as you continue to refine your social media strategies.

This year's winners are (in alphabetical order):

  • Adore Me
  • BaubleBar
  • Casper
  • Craftsman Tools
  • Dogeared
  • eBags
  • Kum & Go
  • Lovesac
  • REVOLVEclothing
  • Sperry
  • Taco Bell

Complete the form to access the 2016 Social Media Maven Awards!



Social Analytics Intelligence: From Passive Measurement To Active Engagement

Today's retailers and brands must be active on social media because that's where shoppers are spending significant amounts of time. But it's not enough to just have a Facebook page and a Twitter account, or even to simply monitor likes, shares and retweets. Increasingly, it takes interactive activities such as contests, quizzes and polls, gamification and user-generated content.


Has Social Commerce Reached A Tipping Point?

shadow RTP RT050 SURV Social Commerce Jul 2015For nearly a decade, retailers have been trying to crack the social code. During the first few years, it all seemed so simple: more Facebook “likes” equaled more engaged customers.

However, merchants soon realized that Facebook “likes” didn’t always lead to customer love and loyalty, and the number of Twitter followers didn’t necessarily improve bottom-line results. Evidently back to square one, the retail industry has spent the last few years trying to determine how content can engage shoppers and drive them to e-Commerce sites as well as brick-and-mortar stores.


13 Retailers Recognized As Social Media Mavens

shadow RTP RT053 AWD SocialMediaMavenAwards Mar 2015Nearly a decade ago, social media was a small fraction of retailers’ marketing mix. Most of the time, businesses were focused on building up their social profiles and pushing out messages and coupons to their followers.

But now, the rules of social engagement have changed: Best-in-class retailers understand that ongoing communication, information sharing and engagement drive successful social initiatives.

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