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Winning The Traffic Fight: 4 Ways To Deliver A Knockout Punch

In an era when 55% of online product searches start on Amazon, retailers are struggling to find ways to bring people into physical stores once again. But the fight for traffic is more complex than simply wooing large numbers of consumers into malls or stores. Ideally, retailers want to attract shoppers who are primed to make a purchase — people who have already done their research and signaled a strong intent to buy.

This Special Report explores four strategies that omnichannel retailers and leading-edge brands are employing in the battle for consumer traffic:

  • Digging Deeper Into Location Analytics, creating more targeted marketing and messaging to consumers located close to retail stores;
  • Creating New Retail Formats, e.g. partnering with malls moving away from outdated anchor store models to more engaging, community-oriented spaces;
  • Building Traffic Via Partnerships, such as the Sephora store-within-a-store relationship with JCPenney; and
  • Linking Online And Offline Experiences, including sharing real-time information with customers about trending products that are in-stock at stores near them, and tying these messages to contextual data such as weather, customer data and purchasing intent signals.

Fill out the form to download the Report now!


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The State of Omnichannel Commerce

A Mystery Shopping Study

This mystery survey report assesses 30 different retailers based on 57 different metrics. Findings highlight best practices in four key areas of retail strategy:

  • Fulfillment and Inventory;
  • Personalization;
  • Pricing; and
  • Signage.

Download this report to uncover the 4 vital components of a great omnichannel experience.


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Mobile Web Opportunity: How to craft personalized experiences designed for a mobile-first world

Did you know only 19% of consumers prefer shopping on a mobile device over shopping on a desktop? But 60% of e-Commerce traffic originates on smartphones.

In this whitepaper, Dynamic Yield shares 6 steps to win the mobile-first customer:

  • Use cross-device behaviors to target customer segments;
  • Construct a single, unified view of each customer;
  • Prevent mobile cart abandonment with targeted messaging;
  • Create robust product recommendations;
  • Optimize e-Commerce for the small screen; and
  • Engage customers based on cross-device activity.

Download the whitepaper and learn how to close the mobile conversion gap.


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Optimizing E-Commerce Returns

Only 14% of retailers offer free returns shipping, and 60% do not help consumers send the merchandise back. This is an area where retailers can stand out from the competition.

This white paper details the five steps to an optimized online returns process:

  • Implement clear returns policies and procedures;
  • Leverage technology to create efficient processes;
  • Rethink packaging to drive brand loyalty;
  • Use data to track what's being returned and why; and
  • Make exceptions for third-party and cross-border shoppers

Download this white paper and get returns processes on track.


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Reinventing Retail: Cisco Reveals How Stores Can Surge Ahead On The Digital Transformation Journey

Did you know that 49% of retailers are using technologies that only enable existing capabilities? To create a successful digital transformation strategy, retailers must invest in technologies that can define and differentiate them from the pack.

Download this white paper to learn how cutting-edge retailers define and differentiate with investments in technologies that:

  • Integrate mobile data and WiFi with past purchase history to target in-store shoppers;
  • Use RFID tags to activate smart fitting rooms and mirrors; and
  • Offer improved access to corporate messaging and information.

Get your copy now and create a clearer digital transformation plan.


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5 Ways To Boost Your Bottom Line

Best Practices For Increasing e-Commerce Conversions By Delivering Superior Engagement

Believe it or not, 82% of consumers have stopped doing business with a brand because of a single bad customer experience. Ensuring your company is ready to engage and support your online customers is critical if you hope to earn their loyalty, advocacy, and wallet share. Download this white paper and learn how to:

  • Deliver better self-service to meet customers' needs and offset call volume
  • Make contact information easily accessible to capitalize on every opportunity and increase conversions
  • Reduce cart abandonment and boost average order value by proactively engaging your customers
  • Engage with your customers through their preferred channel to improve satisfaction
  • Capitalize on the unique needs of mobile customers

Download this white paper and take your customer engagement strategy to the next level.


 

 

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The Playbook To Activating Customer Engagement

7 Plays To Take Your Customer Engagement Strategy To The Next Level

Did you know that 85% of customers won't do business with a company again after one bad customer experience? And who can blame them? They've got access to more options and information than ever before. Download this playbook and learn:

  • Why customer engagement needs to be a central component of your business strategy
  • Why you need to empower your agents with the info they need to quickly resolve issues
  • How to think beyond using automated telephone system
  • How to embrace customer support through all digital channels, including social media, communities, and live chat

Download this playbook and learn how to make fast, frictionless customer support your top priority.


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The Consumer Trends Report — 2017 Edition

Multiple Channels. One Experience.

Consumers don't look at online and in-store as different channels. As many as 94% of consumers are researching online before visiting a store. Download this white paper to unlock key trends to deliver the omnichannel initiatives customers crave, including:

  • Consistent pricing across channels;
  • Individualized buying experiences;
  • Interactive content to influence purchase decisions;
  • Personalized homepage recommendations; and
  • Multiple fulfillment options.

Fill out the form to ramp up your omnichannel customer experience


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Inbox Love: Investigating The State Of Triggered Emails & Personalization For Retailers And Consumers

Progressive retailers can see significant gains when they embrace personalized and triggered emails. For example, Word of Watches saw a 120% boost in revenue. However, a new survey from Magnetic and Retail TouchPoints reveals that few retailers are giving consumers the immersive and relevant email experiences customers crave.

Download Inbox Love: Investigating the State of Triggered Emails & Personalization for Retailers and Consumers and learn how to:

  • Understand consumers' cross-device email behaviors
  • Adapt to shifting email trends and customer demands
  • Collect and use data to deliver relevant and timely emails
  • Embrace triggered emails to stand out in crowded inboxes

Download your copy to see how your email marketing stacks up.


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Develop An Omnichannel Competitive Advantage

How An Integrated Platform Drives Supply Chain Excellence

An optimized supply chain can improve margins, boost productivity and provide a seamless omnichannel experience for consumers. One fast fashion retailer reduced items shipped by more than 50% with optimized sell-through and demand-pull data. Download this white paper to uncover nine benefits of an optimized supply chain, including:

  • Consolidated inventory management;
  • Business-aware merchandise planning;
  • Intelligent allocation and replenishment; and
  • Improved cross-department collaboration.

Fill out the form to uncover the benefits of an optimized supply chain.


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