The retail industry is in a constant state of change. Since the beginning of human interaction, retail practices have evolved from standard person-to-person trading to technology-based cross-channel marketing and commerce.
Smartphones are estimated to impact 19% of retail store sales by 2016, or $689 billion. Additionally, 48% of smartphone owners said their devices have influenced their decision to purchase an item in a store.
The question is: Are retailers ready for the mobile revolution?
More than one third (30.7%) of merchants still do not have any mobile technology in use; and just half (49.5%) operate a mobile web site, according to the study, titled: Integrating Mobile Across All Touch Points, conducted by Retail TouchPoints and sponsored by Motion Computing.