Menu
RSS

The Retailer’s Mobile Strategy Guide

Urban-AirshipSHADOWThere’s no question that mobile phones enhance the retail experience for customers. But, in turn, shoppers now have greater service expectations in the store, on the web and through the app. As a result, brands are playing catch-up to learn how to cater to these perpetually evolving mobile needs.

Read more...

Internet Retailers And Mobile Messaging

Most (77%) of the top 100 online retailers have published a mobile app. Although 62% of these retailers prompt app users to opt into push notifications, only 31% of these retailers actively engage shoppers through this medium.

This infographic, courtesy of OtherLevels, offers best practices for keeping shoppers engaged via push notifications. 

 

chart of the week temp

Read more...

Consumer Vs. Enterprise: Selecting The Right Mobile Device For Your Retail Store

Motorola-Ebk-SHADOWMost consumers still prefer to purchase products in a physical store. Today’s in-store experience largely hinges on the effectiveness of the retailer’s mobile strategy. That strategy may include one of three technology options:

  • Enterprise handheld mobile devices specifically built for retail environments;
  • Less expensive consumer devices such as smartphones; and
  • “Bring Your Own Device,” in which store associates provide their own smartphones and tablets to assist shoppers with questions and concerns.
Read more...

7 Ways The Mobile Consumer Changes Everything

By 2016, 85% of all online shoppers will use their mobile devices to complete transactions.

Many consumers also are using their devices while browsing and buying in-stores. As a result, retailers need to consider several factors while attempting to engage these highly connected shoppers.

This infographic, courtesy of Bazaarvoice, reveals how the mobile consumer is impacting retail.

 

RTP-NL-IG-6-3-2014

Read more...

Taking Mobile Commerce To The Next Level

June-4th

Are you keeping pace with today’s mobile shoppers?

As many as 16.6% of online sales during Q4 2013 were made on mobile, according to IBM. And online holiday purchases accounted for $95.7 billion of the $601.8 billion total, reported the National Retail Federation (NRF).

Read more...

The State Of Mobile In The U.S.

More than half a billion (526 million) mobile devices and connections were added in the U.S. during 2013. The overall number of mobile devices and connections also increased worldwide from 6.5 billion in 2012 to 7 billion in 2013.

This infographic, courtesy of Usablenet, outlines the current state of mobile in the U.S. and how consumers are using their tablets and smartphones to browse and buy.

RTP-NL-IG-4-29-2014

Read more...

Getting Mobile Right: The Hidden Challenges That Drive Success From Pilot To Rollout

 May1The evidence demonstrates that the mobile-enabled associate drives a higher level of customer service along with increased transaction size. Unfortunately, many mobile projects end at pilot. Getting it right is the problem.

What separates success from failure? It's typically things we can't see – the backend infrastructure, real-time data and APIs necessary to support mobile clients – and the new customer experience in the store.  Additionally, mobile apps have special requirements and retailers need to re-imagine the use cases.

Read more...

Brave New World: Evolving Retail In The 21st Century [Infographic]

The retail industry is expected to change more in the next five years than it has in the last 100. For example, the ongoing rise of online and mobile commerce is encouraging retailers to revise required jobs, people and skills to improve the customer experience.

This infographic, courtesy of Baynote, makes the case for this “evolve or die” period in retail.

RTP-NL-IG-4-1-2014

Read more...

The Business Case For The Next Channel: Tablet

Shadow UNET UT001 WP TABLET CHARTS Dec 2013

Retailers know that tablets are increasing in importance. By 2019, close to 22% of retail executives recently surveyed believe tablets will deliver the highest conversion rate, up from less than 7% in 2014, according to a recent survey conducted by Retail TouchPoints and sponsored by Usablenet.

Read more...
Subscribe to this RSS feed