Recalibrating for the Next Normal


Over the past decade, we have witnessed seismic structural shifts as the retail sector transformed for the digital era. More recently, the pandemic, global inflation crisis and wider geopolitical instability have contributed to supply chain disruption and dramatic shifts in customer behavior, continuing to test the industry’s resolve.

What does this mean for retailers? As the sector recalibrates for this “next normal,” retailers must double down on the technologies that help them navigate this disruption and enhance the customer experience — in both physical and digital worlds.

In this report, we explore the biggest technology-enabled consumer trends, based on exclusive sponsored research into their expectations and retailers’ ability to meet them. They include:

  • Recalibrating omnichannel experiences;
  • Providing a single view of inventory; and
  • Mirroring stores after the modern consumer.

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