Google still makes up the lion’s share of all search traffic, which makes Google Ads a critical investment for brands and retailers. But if you want to optimize your ad spend and reach your goals, you need to enrich your product details and incorporate the language and trend insights your customers use.
This playbook outlines how brands can optimize ad performance by incorporating customer-centric, high-performance attributes like:
- Site search queries and SEO terms;
- Macro and micro trends;
- Attribute synonyms;
- Subjective attributes; and
- Objective attributes.
Download your copy and start operationalizing natural language search to see a 25% boost in sales in just three weeks.
