Many retailers are struggling to gather, organize and analyze the oceans of data coming from new sources and points of customer contact, such as social commerce channels and livestreaming events. Additionally, ongoing supply chain issues are making it tougher for retailers to meet consumer demand — in some cases for specific “hot” items, in others for entire product categories. Both sets of challenges are complicating the processes behind offering a streamlined customer journey that connects shoppers with the products they want and need.
This webinar will dive into the requirements for effective data management today. It will also identify ways to future-proof operations to be ready for newer customer touch points, as well as upcoming data privacy changes such as the end of “cookies” and potential new governmental regulations.
Key takeaways will include:
- Using loyalty program and other first-party data to engage with top customers when out-of-stocks or shipping delays affect product availability and delivery times;
- Enhancing personalization capabilities both for loyalty program members and lookalike customer segments;
- Integrating data from new service channels and transforming it into high-value insights; and
- Capitalizing on zero- and first-party data opportunities in preparation for a “cookie-less” future.