Customer Experience in Retail: Data Drives Everything


Companies in the retail industry are no strangers to business transformation. But COVID-19 has shifted consumer needs and, in turn, brand priorities, significantly.

This research report, developed in partnership with Harvard Business Review, uncovers:

  • How COVID-19 has changed the CX game forever;
  • Executives’ priority investments across channels; and
  • Why a 360-degree view of customers is key to CX innovation.

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