Building a Marketing & Personalization Tech Stack: Platforms and Tools Driving Acquisition and Retention


Whether due to economic uncertainty, shifting consumer behaviors, increasing competition or all of the above, retail marketers are under tremendous pressure these days. And that’s not to mention the looming specter of data deprecation. This moment of reckoning presents marketers with the chance to course correct back toward their consumer, aided by a vast range of technology solutions now available for that very purpose.

This Retail TouchPoints Tech Guide explores the tools retail marketers are investing in and how they are using them to turn challenges into opportunities, including:

• Tools that enable data management and effective decisioning;
Enhancing personalization across all points of the consumer journey; and
Post-purchase engagement, retention and reactivation (also a crucial moment to collect that increasingly important zero- and first-party data).

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