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5 Key Trends Defining the 2021 Holiday Season…and How Marketers Can Capitalize on Them

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5 Key Trends Defining the 2021 Holiday Season…and How Marketers Can Capitalize on Them

The holiday season has always been prime time for marketers. It’s when they’re supposed to create magic and delight for shoppers — and generate lots of demand for the business.

But this year the marketing playbook has clearly changed. Instead of a campaign calendar focused on the traditional Thanksgiving-to-New Year’s sales season, marketers have had to navigate a holiday season that began as early as October and could extend well into Q1 2022. At the same time, they’ve had to navigate a slew of complexities ranging from supply chain problems to consumers still skittish about in-person shopping. As a result, marketers have had to do more extensive and granular planning. And now, as they head closer to the season’s final stretch, they also must be ready to adjust and pivot their approaches quickly.

To help marketers successfully navigate this ever-evolving season, experts identified the five key trends driving holiday shopping, and in this Special Report they offer tips and tactics that can help retail marketers maximize results.

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