2024 Store Design & Experience Survey: The Future of the Store

Since the inception of the Store Design & Experience survey, retailers have repeatedly emphasized the importance of the in-store experience, especially its unique role in driving consumer connection and engagement. But we wanted to gauge whether this “importance” was translating into tangible action.  

Through a survey of more than 100 executives representing brick-and-mortar businesses, omnichannel retailers, CPG brands and more, we sought to understand which new store design and experience projects are being funded — and why.

Download the complete survey to dig deeper into the results, including how brands are:

  • Tackling the rising cost of materials (57%);  
  • More thoughtfully aligning material decisions with corporate sustainability goals (61%);  
  • Investing holistically in the brand experience, including stockrooms (36%) and exteriors (33%); and
  • Maintaining their focus on multi-purpose technology that’s designed to serve both associates and consumers (63%). 

Download your copy and learn how your peers are embracing new trends and tech to drive store performance and profitability.

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