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53% Of Manufacturers Use Marketplaces To Avoid Channel Conflict

B2B manufacturers are often cautious about establishing their own e-Commerce presence, due to fears about alienating retailers and other distributors. To avoid…

What Early-Stage Marketplaces Can Learn From Drop Shipping

Marketplaces are making headlines across the retail industry. While Amazon enjoys market dominance in the U.S. and other regions, the Chinese marketplace,…

Expanding To Third-Party Marketplaces

The success of Amazon has lead to an explosion of third-party marketplaces (3PMs) such as Sears, Newegg, Walmart, Best Buy, OneStopPlus.com and…

After 25 Years, a Rebrand is Just the Beginning for Edible

Twenty-five years ago, Tariq Farid saw some fruit displayed in a unique way at an event. He turned the idea into a…

URBN to Deploy Common Payments Infrastructure Across Brands

URBN, parent company of Urban Outfitters, Anthropologie, Free People and FP Movement, will adopt Stripe as its primary payments infrastructure for both…

Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from….

Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have…

Utilizing the External Data Boom for Digital Shelf Optimization

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your…

Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace….

Books-A-Million Rolls Out Same-Day Delivery with Walmart GoLocal

Books-A-Million is celebrating National Read Across America Day by offering same-day delivery to locations nationwide. Powered by Walmart GoLocal, the service was…

How Shop Premium Outlets is Helping Brands ‘Light Up’ Excess and Outlet Inventory

It’s been more than four years since mall operator Simon launched its ecommerce joint venture with Rue Gilt Groupe, and the Shop Premium Outlets…

Wish Sold to Asian Ecommerce Platform Qoo10 for $173 Million

After years of decline, ContextLogic has sold its discount shopping app Wish for approximately $173 million in cash to Qoo10, an ecommerce…

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