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The Not-So-Sexy Side Of Influencer Marketing

By Klaudia Tirico, Features Editor I’ve been writing about the benefits of influencer marketing for a few months now, but with these…

Will Influencer Marketing Be Crippled By Disclosure Rules?

The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands and social media influencers….

5 Ways To Maximize Influencer Marketing Impact

While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program for a whopping 258% increase…

5 Ways To Maximize Influencer Marketing Impact

By Klaudia Tirico, Features Editor While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits…

Influencer Marketing With A CGC Twist

In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness and optimize the voice…

Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand

Influencer marketing has been a core part of the Birchbox business strategy since the beauty subscription service launched in September 2010. In…

Use Influencer Marketing To Connect Your Brand With Shoppers

Is there a marketing tactic that generates more sales than traditional paid advertising? Yes! Influencer marketing may be the answer for many…

Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More

At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand’s presence, engage your audience and stand…

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Recession Worries May Put Performance Pressure On Marketers…

The Rise Of The Nano-Influencer And Activating Word-Of-Mouth Marketing

What’s more influential, an A-list celebrity or the Millennial with a knack for social media? While influencers may be taking the throne,…

Peer-to-Peer Marketing Word-of-Mouth is Top Purchasing Influencer

If you want to influence a consumer’s purchasing decisions, then it’s almost always best to get to their family and friends first….

How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things (tariffs and trade deals),…

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influencer marketing

The Not-So-Sexy Side Of Influencer Marketing

Will Influencer Marketing Be Crippled By Disclosure Rules?

5 Ways To Maximize Influencer Marketing Impact

5 Ways To Maximize Influencer Marketing Impact

Influencer Marketing With A CGC Twist

Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand

Use Influencer Marketing To Connect Your Brand With Shoppers

Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

The Rise Of The Nano-Influencer And Activating Word-Of-Mouth Marketing

Peer-to-Peer Marketing Word-of-Mouth is Top Purchasing Influencer

How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel

Uncovering What’s Next in Retail

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