TouchPoints TV - Retail TouchPoints - Retail TouchPoints https://www.retailtouchpoints.com Fri, 15 Nov 2019 09:53:39 -0500 RTP en-gb StoreTours: Pandora Jewelry Unveils New Immersive Store Concept https://www.retailtouchpoints.com/interactive/touchpoints-tv/storetours/storetours-pandora-jewelry-unveils-new-immersive-store-concept https://www.retailtouchpoints.com/interactive/touchpoints-tv/storetours/storetours-pandora-jewelry-unveils-new-immersive-store-concept StoreTours: Pandora Jewelry Unveils New Immersive Store Concept

Pandora Jewelry has reimagined the brand experience with a new store concept, but that doesn’t mean it’s straying from its core mission. The jewelry retailer’s heritage lies in “giving a voice to people’s loves,” according to Sid Keswani, Pandora Jewelry’s President of the Americas. “People think of their loves in terms of people, places and passions. It’s so [personal] so we want to bring that individuality to life through the experience.”

After conducting an extensive consumer survey in key markets — including the U.S., Asia and Brazil — Pandora Jewelry went through a brand relaunch focusing primarily on elevating the store experience. The new store concept was officially unveiled at the Garden State Plaza in Paramus, N.J., where Keswani took the Retail TouchPoints team through a guided tour of all its elements.

Because 80% of Pandora Jewelry shoppers begin their buying journey online and 80% ultimately buy in-store, it was “critical” for the retailer to create a consistent experience that was also engaging and interactive. The new store concept is designed to be just that, allowing shoppers to easily build their own bracelets, browse the latest charm collections and see top-selling designs in a curated display case. Shoppers can even personalize charms using a new engraving station in the store.

All store elements can be self-guided or supported by a store associate. However, Keswani noted that “every consumer needs a touch point with our Pandorians. Personal touches are what make Pandora so special.”

Watch our latest Store Tours episode below to get an inside look at the store, as well as extra insights from Keswani. Pandora Jewelry plans to use the holiday season as a learning period for the new store concept, with plans to develop and roll it out to more U.S. stores throughout 2020.


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feed@retailtouchpoints.com (Alicia Esposito) StoreTours Wed, 13 Nov 2019 11:29:24 -0500
StoreTours: House Of Showfields CEO Tal Zvi Nathanel https://www.retailtouchpoints.com/interactive/touchpoints-tv/storetours/storetours-house-of-showfields-ceo-tal-zvi-nathanel https://www.retailtouchpoints.com/interactive/touchpoints-tv/storetours/storetours-house-of-showfields-ceo-tal-zvi-nathanel StoreTours: House Of Showfields CEO Tal Zvi Nathanel

Combining rotating art installations, multiple brand pop-ups and lots of interactivity, House of Showfields in Manhattan’s NoHo district promotes a spirit of fun and exploration. Products from brands including Boodles Gin, Skura, Easy, Tiger and Creagh are incorporated into visitor interactions with actors encountered along the way. Retail TouchPoints Editor Adam Blair sat down with CEO and Co-founder Tal Zvi Nathanel and got a private tour of the unique — and constantly changing — House of Showfields.

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feed@retailtouchpoints.com (Mike Santos) StoreTours Tue, 10 Sep 2019 00:00:00 -0400
How Zebra Improves Shopper Engagement By Arming Associates With Technology https://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/how-zebra-improves-shopper-engagement-by-arming-associates-with-technology https://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/how-zebra-improves-shopper-engagement-by-arming-associates-with-technology How Zebra Improves Shopper Engagement By Arming Associates With Technology

Zebra’s long-term focus on the retail industry, experience providing in-store technology to companies around the world and its extensive partner ecosystem was the right prescription for Walgreens as it deployed handheld devices to its associates chainwide, according to Rob Armstrong, VP of Portfolio Marketing at Zebra.

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feed@retailtouchpoints.com (Mike Santos) Vendors Tue, 05 Feb 2019 00:00:00 -0500
RetailX Preview: A Road Map For The Blended Digital-Physical World Of Retail https://www.retailtouchpoints.com/interactive/touchpoints-tv/retailx-preview-a-road-map-for-the-blended-digital-physical-world-of-retail https://www.retailtouchpoints.com/interactive/touchpoints-tv/retailx-preview-a-road-map-for-the-blended-digital-physical-world-of-retail RetailX Preview: A Road Map For The Blended Digital-Physical World Of Retail

Doug Hope, the Show Director for the newly christened RetailX event in Chicago, June 25-26, tells RTP Editorial Director Andrew Gaffney that the show will address the convergence of the physical and digital retail worlds — from brick-and-mortar stores using apps, facial recognition and real-time analytics, to former e-Commerce pure plays aggressively opening up physical shops. The RetailX event will provide a road map to this blended digital-physical retail world.

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feed@retailtouchpoints.com (Mike Santos) TouchPoints TV Mon, 28 Jan 2019 00:00:00 -0500
Waitrose, PCMS Execs Reveal How End-To-End Platform Drives Mobile Self-Checkout https://www.retailtouchpoints.com/interactive/touchpoints-tv/retailers/waitrose-pcms-execs-reveal-how-end-to-end-platform-drives-mobile-self-checkout https://www.retailtouchpoints.com/interactive/touchpoints-tv/retailers/waitrose-pcms-execs-reveal-how-end-to-end-platform-drives-mobile-self-checkout Waitrose, PCMS Execs Reveal How End-To-End Platform Drives Mobile Self-Checkout

The theme of unified commerce pervaded throughout the 2019 NRF Big Show as more retailers realize they require back-end platforms to deliver value across the store experience. In a chat with RTP at the event, Matt Clifton, Head of Customer Experience at Waitrose, and Phil Curnow, Group Director of Program Delivery at PCMS, discuss how the UK-based supermarket leverages the platform provider’s solutions to deliver mobile scan-and-go self-checkout capabilities. Nearly 40% of Waitrose transactions are through self-checkout, Clifton says.

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feed@retailtouchpoints.com (Mike Santos) Retailers Mon, 28 Jan 2019 17:29:13 -0500
Esri Executive: How Location Intelligence Enables Holistic Market Forecasting https://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/esri-executive-how-location-intelligence-enables-holistic-market-forecasting https://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/esri-executive-how-location-intelligence-enables-holistic-market-forecasting Esri Executive: How Location Intelligence Enables Holistic Market Forecasting

With so many consumers using mobile and other devices throughout their shopping journeys, a store-level forecast no longer provides a true picture of market activity. Gary Sankary, Industry Marketing Strategy – Retail for Esri, tells Retail TouchPoints Editorial Director Andrew Gaffney that location intelligence, plus the “visual data mining” of a geographic information system (GIS), can provide the key to holistic market forecasting, for example by measuring the “halo effect” that a brick-and-mortar store can have on digital channels.

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feed@retailtouchpoints.com (Mike Santos) Vendors Mon, 28 Jan 2019 17:31:22 -0500
Brooks Brothers Wins Customer Engagement Award For Use Of In-Store Concierge App https://www.retailtouchpoints.com/interactive/touchpoints-tv/retailers/brooks-brothers-wins-customer-engagement-award-for-use-of-in-store-concierge-app https://www.retailtouchpoints.com/interactive/touchpoints-tv/retailers/brooks-brothers-wins-customer-engagement-award-for-use-of-in-store-concierge-app Brooks Brothers Wins Customer Engagement Award For Use Of In-Store Concierge App

Todd Treonze, CIO of Brooks Brothers, discusses the recent rollout of the Concierge app from Mad Mobile. Using the app, in-store associates can create personalized fitting sessions through mobile access to customer profiles, as well as online wish lists and notes about customer preferences. The app also provides an endless aisle of products across the full Brooks Brothers catalog.

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feed@retailtouchpoints.com (Mike Santos) Retailers Wed, 23 Jan 2019 00:00:00 -0500
Microsoft Spotlights Kroger And Starbucks As Retail Innovators https://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/microsoft-spotlights-kroger-and-starbucks-as-retail-innovators https://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/microsoft-spotlights-kroger-and-starbucks-as-retail-innovators Microsoft Spotlights Kroger And Starbucks As Retail Innovators

“Reimagining retail” is a term buzzing throughout the NRF Big Show, but what does that really mean? During this interview Shelley Bransten Corporate VP of Global Retail and Consumer Goods for Microsoft, shares her take on the monumental shift happening in retail. She also explains how Kroger and Starbucks are using data and cutting-edge technology to better serve customers and transform their store experiences.

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feed@retailtouchpoints.com (Mike Santos) Vendors Wed, 23 Jan 2019 15:30:10 -0500
Walgreens Deploys Handheld Devices To Bridge Digital And Store Experiences https://www.retailtouchpoints.com/interactive/touchpoints-tv/retailers/walgreens-deploys-handheld-devices-to-bridge-digital-and-store-experiences https://www.retailtouchpoints.com/interactive/touchpoints-tv/retailers/walgreens-deploys-handheld-devices-to-bridge-digital-and-store-experiences Walgreens Deploys Handheld Devices To Bridge Digital And Store Experiences

Walgreens’ chainwide deployment of Zebra handheld devices to its associates provides them with new tools to personalize customer interactions and enhance store operations. Walgreens’ VP Special Projects Andrea Farris reveals how the associate experience mirrors the customer-facing Walgreens app and gives associates access to inventory and product data to improve interactions with shoppers.

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feed@retailtouchpoints.com (Mike Santos) Retailers Wed, 23 Jan 2019 18:35:56 -0500
Orvis Wins Customer Engagement Award For ROPIS Initiative https://www.retailtouchpoints.com/interactive/touchpoints-tv/retailers/orvis-wins-customer-engagement-award-for-ropis-initiative https://www.retailtouchpoints.com/interactive/touchpoints-tv/retailers/orvis-wins-customer-engagement-award-for-ropis-initiative Orvis Wins Customer Engagement Award For ROPIS Initiative

Dave Finnegan, CXO at Orvis, talks about a new reserve online/pick up in store (ROPIS) offering that has delivered a double-digit life in order size for the apparel brand. The strategy also is breaking down digital-to-physical silos: digital budgets’ paid search ads are now tied directly to a transaction. Orvis is working with several solution partners on new initiatives, including Aptos, Bazaarvoice, Topbox and Bizrate.

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feed@retailtouchpoints.com (Mike Santos) Retailers Wed, 23 Jan 2019 19:06:29 -0500