Reducing Friction In The Customer Journey
- Published in Vendors
TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.
With: Matthew Lingard, UXC Eclipse
Shoppers today expect more tailored and personalized experiences across all devices. However, the most communication and commerce touch points that emerge, the more data retailers need to sift through and apply to their engagement strategies. In this episode of TouchPoints TV, Matthew Lingard, SVP of BI/Analytics at UXC Eclipse, discusses how new technology is changing the way retailers engage with consumers and how they can use data analytics more effectively to create the personalized experience that shoppers expect.
Shoppers today expect more tailored and personalized experiences across all devices. However, the most communication and commerce touch points that emerge, the more data retailers need to sift through and apply to their engagement strategies. In this episode of TouchPoints TV, Matthew Lingard, SVP of BI/Analytics at UXC Eclipse, discusses how new technology is changing the way retailers engage with consumers and how they can use data analytics more effectively to create the personalized experience that shoppers expect.
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