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TouchPoints TV: Joe Colopy, Bronto Software

Joe Colopy, CEO, Bronto Software

With shoppers growing more savvy in using mobile and online channels to price compare and learn about new brands, it is more important than ever for retailers to engage consumers across multiple channels. Joe Colopy, CEO of Bronto Software provides insight on new cross-channel marketing tactics and how retailers can drive sales via email, social and mobile.

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