“Over the past couple years, retailers have been spending a lot of time trying to identify with themselves – What channels are we playing in,” Young noted. Now retailers need to accelerate their experiences within specific channels. Young mentioned wearable technology as a forward-looking trend to watch. The iBeacon also has entered the scene. Young explained: “While it’s great technology from a use case perspective, retailers now have to figure out how to provide that incremental value to drive consumers to adopt the app and let us speak to them while in their connected journey inside the store.”
Advertisement
