The Changing Role of the Marketer

Retail marketers' roles and responsibilities have changed forever. They're no longer just tasked with sending blast emails and one-size-fits-all ads to customer segments. Instead, marketers need to understand consumers' unique cross-channel behaviors, and craft timely and relevant marketing campaigns that resonate with them on a deeper level. During this episode of TouchPoints TV, Daniel Eisenhut, VP of Services and Support at Emarsys, discusses the new realities for modern retail marketers, and how marketing automation and predictive marketing are changing the came forever.

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