With Cliff Crosbie, SVP of Global Retail, Prism Skylabs
A key theme at the National Retail Federation's annual BIG Show was the reinvention of the brick-and-mortar store. New technology is empowering retailers to create more enjoyable and memorable customer experiences. During this episode of TouchPoints TV, Cliff Crosbie, SVP of Global Retail at Prism Skylabs, outlines how store analytics is helping retailers understand the customer path-to-purchase, and how that can help improve merchandising and overall store layout.
"Retailers can understand what happens online and there's a lot of data around that," Crosbie said. "But they can't always understand what's happening in the store. We're trying to help them better understand the customer journey and make changes to the experience accordingly."