In April 2018, Nordstrom opened its first-ever Men’s store on Broadway in New York City, designed specifically for the on-the-go lifestyles of Manhattan-based consumers. The store includes customizable experiences designed to meet shoppers on their terms, such as an interactive digital made-to-measure suit-fitting screen for menswear brand Samuelsohn and a denim tailoring shop in partnership with Levi’s. Additionally, the Men’s location includes fulfillment options such as 24/7 buy online/pick up in-store, reserve online and try in-store and express returns.
In this edition of TouchPoints TV, Retail TouchPoints Senior Editor Glenn Taylor takes a tour of the Men’s store and chats with Shea Jensen, Senior VP of Customer Experience of Nordstrom, about the innovations, customizable experiences and services provided at the store.
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