TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.
With: Andres Valdivieso, FarmaCorp
As a business, FarmaCorp has two distinct divisions: Pharmacy and convenience. During this episode of TouchPoints TV, Andres Valdivieso, CIO of FarmaCorp discusses how the company uses Revionics to gauge competitor prices for key categories, and uses its team's extensive experience to make the appropriate price changes.
With: Tim Lowe, Lowes Foods Stores
Consumers today have instant access to myriad product and pricing information. In order to stay competitive and profitable, Lowes Foods Stores has revamped its pricing strategies. During this episode of TouchPoints TV, Tim Lowe, President of Lowes Foods Stores, walks through the process and how Revionics has been an ongoing partner for pricing success.
A fast-growing furniture retailer, Lovesac has expanded to 60 stores and an online business in 10 years. To continue on a strong growth path, Lovesac needed a flexible and scalable commerce solution. With 400 fabric choices, several cushion choices and combined in-store and online purchasing, "the complexities were too much for a traditional point of sale system," noted Kim Dietz, Product Manager, Omnichannel for Lovesac during the NetSuite SuiteWorld event. In beta testing NetSuite's new SuiteCommerce InStore solution, Lovesac has found the complete system to meet its needs. When researching new solutions, Lovesac "starts with the customer," explained Darren Johnson, Senior Director of E-Commerce, rather than "building solutions for technology's sake."
With: Sharon Klapka, Director of Business and Brand Development for Adore Me
As an online-only retailer, digital is in Adore Me's blood. Operating in an agile fashion, team members can test new messaging tactics, offers and incentives across email, social media, and mobile. The Adore Me team then lets the data speak for itself, and tailors strategies based on consumers' response. During this episode of TouchPoints TV, Sharon Klapka, Director of Business and Brand Development for Adore Me, discusses the testing and learning process, and how Adore Me will be investing in mobile in the future. (Filmed at FD Mobile)
With: Joe Megibow, SVP and Chief Digital Officer at American Eagle Outfitters
The target audience for American Eagle Outfitters is tech-savvy Millennials. So it's only right that the apparel retailer tests in new engagement tactics and invests strategically in mobile. After all, Millennials are acquiring more spending power, and they rely on their smartphones to accomplish a variety of tasks. During this episode of TouchPoints TV, Joe Megibow, SVP and Chief Digital Officer at American Eagle Outfitters, reflects on the retailers' past technology tests and lessons learned. He also shares how the entire business broke down department silos and is now collaborating more effectively. (Filmed at FD Mobile)
With Nina Alexander-Hurst, BaubleBar
Nina Alexander-Hurst accepts a Customer Engagement Award from Retail TouchPoints. Her customer experience team is called SWAT (Service With Accessorizing Talent). “Everyone is really excited to engage with the customer and figure out new and exciting ways to do that,” Alexander-Hurst explained. To that end, BaubleBar created a video shopping experience with the help of vee24 to “take the friction out of the online shopping experience.” Shoppers are able to engage one-on-one with stylists to help choose their fashion jewelry items.
With Michael Dyballa, Head of Retail Marketing at E-Plus Gruppe
Michael Dyballa, Head of Retail Marketing at E-Plus Gruppe accepts a Customer Engagement Award from Retail TouchPoints. The Germany-based Telco retailer serves more than 20 million customers in 400 stores. E-Plus Gruppe recently focused on updating its cross-channel strategy with the help of OneView Commerce. The new solution “brought the online channel and the offline channel together,” Dyballa said. Store associates are able to create more sales, he added. “It’s the first time they see online as a friend.”
Retail TouchPoints honored 17 retail innovators at the first annual Retail Innovator Awards on June 18th at the Yale Club in New York City. Executives from Harry's, Sears, Bonobos, Jamba Juice, Pep Boys, Peapod, RetailROI and more accepted their awards and shared insights on their innovative accomplishments. Nominations for the 2015 Retail Innovator Awards are open now.
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