Using Mobile To Deliver A More Relevant Store Experience

Cy Fenton, CIO and SVP, Books-A-Million accepts a Customer Engagement Award from Retail TouchPoints. The retailer worked with Mad Mobile to implement a mobile engagement solution for store associates. “We need to be more relevant for our customers,” said Fenton. “We want to be able to connect with them around brand and around media properties that they love and enjoy…moving from strictly a book store to help customers engage with everything they are passionate about.”

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