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TouchPoints TV: Amy Shecter, C. Wonder

Amy Shecter, President, C. Wonder

Although the shakey economy has encouraged consumers to be thriftier in their spending strategies, that hasn’t prevented shoppers from coveting an engaging in-store experience. With this idea in mind, C. Wonder has rolled out a brand strategy -- from merchandising, to POS technology and in-store experience -- that provides a luxury-inspired environment and items that are cost-efficient. During a special tour of the flagship location in SoHo, New York City, Amy Shecter, President of C. Wonder, provides insight on C. Wonder’s cross-channel strategy. Shecter also shares how implementation of in-store technology, such as mobile POS and interactive fitting rooms, has helped the retailer stand out against the competition.

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