Approximately 80% of online shoppers have placed items in their digital shopping carts then left the sites without completing a transaction, according to a recent study from comScore. While shopping cart abandonment is an ongoing pain-point for retailers today, technology providers, such as Rejoiner, are developing opportunities for re-engaging these consumers.
“Cart abandonment is a completely natural part of the buying cycle,” said Mike Arsenault, CEO of Rejoiner. “It also is a strong signal of intent that most retailers don’t use to their advantage. Our mission is to help retailers leverage that intent to deliver the right message, to the right person, in the right context, and eventually convert them.”