Email Remarketing Tackles Shopping Cart Abandonment

rejoiner_retailtouchpointsApproximately 80% of online shoppers have placed items in their digital shopping carts then left the sites without completing a transaction, according to a recent study from comScore. While shopping cart abandonment is an ongoing pain-point for retailers today, technology providers, such as Rejoiner, are developing opportunities for re-engaging these consumers.

Rejoiner offers a comprehensive email remarketing platform designed to help eTailers make customers of browsers who abandon their digital carts. Users simply add two lines of JavaScript to their e-Commerce programs then instantly can track abandonment in real time, as well as schedule, customize and personalize a series of emails to re-engage customers who abandon their carts.

“Cart abandonment is a completely natural part of the buying cycle,” said Mike Arsenault, CEO of Rejoiner. “It also is a strong signal of intent that most retailers don’t use to their advantage. Our mission is to help retailers leverage that intent to deliver the right message, to the right person, in the right context, and eventually convert them.”


The Power Of Personalizing The Mobile Experience

Shadow_Moving_Forward_with_Mobile_Certona_Survey_WPRetail has become a one-to-one playing field. Shoppers want to believe that messages from retailers are targeted directly to their individual preferences. As many as 88% of retailers said that “deeper customer engagement to drive sales through personalized offers” was a very valuable or somewhat valuable opportunity with mobile, according to Retail Systems Research (RSR).

In a recent survey, retailers identified their top three priorities for mobile personalization strategies: new product information, product availability and pricing.


Cutting-Edge Retailers Lead The Pack In Localization And Personalization

LocalizationThe payoff of Social, Local and Mobile (SoLoMo) is persuading retailers to rethink their strategies for winning and maintaining customer loyalty. As consumers become more hyper-connected and informed via social and mobile behaviors, merchants increasingly are tapping localized and personalized marketing tactics to create more pertinent marketing messages, offers and merchandising.

Consumers’ push for personally relevant retail communications is growing more powerful, further elevating the importance of “Local” in a SoLoMo strategy. Localization not only allows brands to leverage the unique wants and needs of consumers, but also allows them to identify those needs across very specific geographic areas.

In fact, of the more than 5,000 smartphone and tablet users recently polled by Keynote Competitive Research, 88% sought out local information on their devices. More consumers also are location-tagging their posts on social networking sites, according to research from JiWire, a location-based mobile advertising company.


How Can Personalized Recommendations Transcend Channels?

ChoiceStreamOmni-channel retail is here to stay. Both the promise and the challenge of commerce through multiple channels (in-store, online, mobile-commerce, direct mail, etc.) are well understood by retailers looking to grow their market share. However, in this rapidly shifting retail landscape, consumers are still giving their business — and their hard-earned dollars — to the retailers they believe are more service-oriented and customer-focused. They’re buying from companies who know them AND offer great deals and great selection of the products they really want.

Given where consumers spend their dollars, I’m struck that personalized recommendations  delivered to consumers online are not more widely embraced across all channels in the retail space. Right now, data shows that only half of the Top 500 online retailers are using personalization techniques. Our own results show that personalization can drive 10% in incremental sales. This begs the question, why is such an effective approach not more widely embraced across all groups in a retail organization? And why are personalized recommendations not used more widely across all marketing channels?

Think about your favorite in-store experience. The one where a salesperson on the floor makes suggestions, provides feedback, and helps you find what you need. You shop there consistently for a reason. That “personal shopper” model can be replicated across other touch points as well, whether it be online, via email, or even in catalogs. But retailers few and far between actually provide this experience across touch points.


Godiva Improves Average Order Value 15% With Product Image Testing

Best-in-class retailers are testing and applying new strategies to better engage online consumers. The e-Commerce site in particular presents retailers with an opportunity to customize messaging and offers based on visitors’ browsing and buying histories, as well as geographic locations.

Godiva Chocolatier optimized e-Commerce personalization with the Agility Suite from Monetate, designed to allow retailers to test personalized content, images and offers more quickly and seamlessly. The retailer is recognizing an array of benefits, including a 15% boost in Average Order Value (AOV) and an 18% increase in conversion rates as a result of leveraging multiple images on product pages.

Because Godiva is such a sensory brand, photography is critical to creating a compelling experience for shoppers, Mahender Nathan, VP of Direct for Godiva told Retail TouchPoints. To ensure the best investment, the internal team for the brand conducted A/B testing through Monetate to determine the overall value of providing alternate images on inventory pages.


Nine Steps To Really Knowing Your Customers

As customer shopping patterns and the devices used to research and make purchases continue to transform, the retailer’s ability to segment shoppers and deliver relevant and engaging experiences has never been more important ― nor more possible. Accessible shopper and customer data is key to segmentation, but many consumers are not willing to share it, making today’s essential personalized shopping experience challenging to create.

New insights revealed by Lauren Freedman, president of the e-tailing group, helped unpack this box of challenges. In a recent webinar and white paper, both titled “Nine Steps To Really Knowing Your Customers,” sponsored by MyBuys, Freedman shed light on various approaches to a cohesive CRM strategy. An online survey of more than 1,000 consumers regarding personalization and data sharing, and a subsequent questionnaire with a cross-section of merchants across the retail industry, brought the insights to the forefront.


Starbucks/Square Agreement Helps Spur Local Business Growth

  • Published in Mobile

Starbucks_SquareExpensive interchange fees associated with credit/debit card payment processing, cumbersome merchant application procedures and mandatory credit checks are just a few reasons why many retailers prefer not to accept credit/debit payments. In fact, more than two thirds of the nation’s 27 million small businesses currently do not accept credit/debit cards. While this option helps businesses of all sizes reduce related costs and procedural requirements, it can deter traffic from customers who prefer these vehicles, especially as mobile payments become more mainstream.

To provide a convenient, cost-effective and innovative payment experience for both sides of the counter, Starbucks Coffee Company has announced a partnership with Square, Inc., a provider of free credit/debit card readers and lower-cost processing for credit/debit purchases made via the iPhone, iPad and Android. Square is a start-up led by Jack Dorsey, CEO ― the former Co-Founder of Twitter.

Square’s processing fees are 2.75% per swipe, according to its web site ― much lower than the average 2% to 3% of the total transaction amount merchants traditionally are charged.


BevMo! Enhances Customer Satisfaction With Price And Promotion Optimization Tools

The continued proliferation of online shopping makes it imperative for merchants to harness in-depth shopper information for more efficient marketing, pricing and offers, as well as overall merchandising and assortment planning.

BevMo!, a specialty beverage retailer, is addressing these goals head-on with several new solutions to achieve customer centricity across its business, Bob Graham, VP of IT for BevMo!, told Retail TouchPoints.


Macy’s Adopts Shopkick Mobile Rewards In All 800 Locations


As mobile and localization become even more vital pieces to the shopper marketing puzzle, retailers are utilizing strategies to reach and communicate with consumers in more relevant ways.

Macy’s is striving for personal and interactive experiences with its recent nationwide rollout of shopkick, a mobile, location-based rewards shopping app, to approximately 800 Macy’s locations.

Through the shopkick rewards tool, consumers receive “kicks,” which act as shopkick's currency, simply for walking into a Macy’s location. The more consumers use their smartphones to scan item barcodes in brick-and-mortar locations and complete specific challenges, the more "kick" points they earn. All “kicks” are redeemable for tangible items, such as discounts and free goods, allowing Macy’s to create a “gamified” experience as well as boost impulse purchases.


IBM Unveils Augmented Reality Mobile Shopping App For In-Store Engagement

  • Published in Mobile

Shoppers are demanding more personalized offers, communications and item recommendations from retailers today. As a result, they are more willing to share personal information with retailers to ensure these experiences are provided. As many as 73% of shoppers would share their demographic information, including age and ethnicity, according to recent research from IBM’s Institute for Business Value.

The 2012 Consumer Survey also revealed that 61% of consumers are willing to share their identification, such as name and address, and 59% are open to sharing information about their lifestyle.

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