Over the past year, social media has truly come of age. According to Retail TouchPoints’ 2015 Social Commerce Survey, only 7% of retailers do not have a social commerce strategy in place.
But what sets the social media mavens apart from the pack?
For the second year, Retail TouchPoints is honoring brands and retailers that are leading the charge by taking innovative approaches to social media engagement, marketing and customer service.
The 2016 Social Media Maven Awards will recognize organizations for their achievements in the social space. If your brand’s social strategies have achieved results similar to Adore Me, Belk, Lorna Jane and Marc Jacobs, submit your nomination today!
Retailers will be recognized based on one or more of the following criteria:
- Overall social strategy
- Best use of up-and-coming social channels
- Paid social advertising strategies
- Social commerce/social media monetization
- A specific social media campaign
- The role of social in an omnichannel strategy or campaign
- Social customer service strategies
- Integration of social media into the store
- The ability to identify and leverage social advocates
- Use of social analytics
To nominate a retailer for award consideration, please complete the form below, then click “submit.” Questions? Contact Content Strategist Alicia Fiorletta via email at alicia@retailtouchpoints.com. The nomination deadline is April 8, 2016. If requested, nominations can remain anonymous.
