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Displaying items by tag: Retail Systems Research - Page 1 - Retail TouchPoints

Nikki Baird Joins Aptos In Retail Innovation Role

0aaBairdNikki Baird has joined Aptos as VP, Retail Innovation, reporting to Aptos Marketing Leader Nicole Crowe. Baird will help Aptos customers reach decisions about technology investments and work with Aptos Labs, the company’s research and innovation initiative.

Before joining Aptos, Baird was Managing Partner at Retail Systems Research (RSR), where she provided advisory and consulting services to Fortune 500 retailers. In that role, Baird covered retail industry topics such as supply chain, RFID, operations, POS and in-store management.

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Retailers Feel Pricing Pressure From Consumers And Competitors

ARR RSRPricing ImageRetailers continue to feel pressure from all sides when it comes to refining their pricing strategies. As many as 55% of retailers noted increasing consumer price sensitivity as a top strategic pricing business challenge in 2015, according to research from Retail Systems Research (RSR). Additionally, 48% of retailers believe increased pricing aggressiveness from competitors is a major challenge, up from 32% in 2014.

360pi, a provider of price and product intelligence solutions, co-sponsored the report, titled: Pricing 2015: Learning To Live In A Dynamic, Promotional World. The report highlights the top strategic pricing business challenges for retailers, the pricing strategies of retail winners and laggards, and key opportunities for retailers to successfully navigate through the future of pricing. RSR surveyed 123 retail respondents online between March and May 2015 to collect data for the report.

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RSR Releases Survey To Help Retailers Evaluate Omnichannel Maturity


Retail Systems Research (RSR)
is seeking respondents for its Omnichannel Maturity Survey, which will help assist retailers in determining their overall ability to create a seamless experience across all channels.

The survey, sponsored by retail solution provider Starmount, is designed to benchmark retailers’ omnichannel progress against best-in-class performers. In addition, takeaways from the survey will provide best practices based on the traits of omnichannel leaders.

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RSR Study: Marketing Experiences An Organizational Drift


RResearch_pieceetail “laggards” believe their marketing departments are not spending sufficient time acquiring new customers, according to a benchmark study conducted by Retail Systems Research (RSR). Moreover, 69% of executives from this group indicated that they do not spend enough time building and maintaining customer loyalty.

For the report, titled: Retail Marketing 2013: Organizational Drift, RSR surveyed 122 retail personnel including executives, middle managers and store associates to understand how retailers are handling the growing importance of marketing in the industry. Although retailers are taking the right steps to adapt, many are not well-positioned to deliver on customer expectations, according to survey results.

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RSR Spotlights Merchandising Survey Results During RTP Webinar

RSR_research_image
Retailers should “hop on the integration bus,” recommended RSR Managing Partner Paula Rosenblum in a recent webinar. Rosenblum shared this advice while delivering insights from her firm’s recent Merchandising Benchmark Report. The sixth annual survey collected insights from 137 retail executives between June and August 2013. The September 24th webinar was sponsored by Predictix.

Noting survey results, Rosenblum said that retailers, overall, are not completely familiar with the merchandising tools and techniques currently available. For example, the following respondents said they had a solid understanding of:

  • Forecasting (52%);
  • Assortment optimization (45%);
  • Integrated merchandise planning, allocation and replenishment (45%);
  • Promotion optimizations (41%);
  • Size optimization (34%); and
  • Lifecycle price optimization (30%).
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Cookies: Not Part Of A Balanced Omnichannel Diet


GraemeOver the past few years, the retail industry has been inundated with buzzwords like “cross-channel,” “multichannel” and “omnichannel,” all of which can be loosely translated to the creation of a seamless consumer experience through all available shopping channels. Marketers set out to create the omnichannel shopping experience, yet according to RSR’s Omni-Channel 2013: The Long Road To Adoption report, more than half of retailers still believe consumer expectations continue to outpace their ability to deliver a consistent cross-channel experience.

Now consider the buzzwords of today, “personalization” and “customization,” and it’s clear that marketers have an even bigger challenge on their hands: creating an omnichannel shopping experience that is tailored to its individual customers. Which begs the question, why is omnichannel so challenging for retailers? And how can they overcome these obstacles to deliver personalization across channels?

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RSR Research: 2013 Merchandising Benchmark Report

  • Published in Pages


9-24_red_calendar_template_blueAre localized assortments the key to better merchandising strategies?  Which new technologies hold promise for go-forward merchandising plans?

These and other questions are asked and answered in the 2013 Merchandising Benchmark study from Retail Systems Research (RSR). In this webinar, Paula Rosenblum, Managing Partner with RSR, and Iain Watson, EVP with Predictix, will reveal key findings and share insights on the best merchandising strategies that will help retailers appeal to today’s tech-savvy shoppers.

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RSR Research: 2013 Merchandising Benchmark Report


9-24_red_calendar_template_blueAre localized assortments the key to better merchandising strategies?  Which new technologies hold promise for go-forward merchandising plans?

These and other questions are asked and answered in the 2013 Merchandising Benchmark study from Retail Systems Research (RSR). In this webinar, Paula Rosenblum, Managing Partner with RSR, and Iain Watson, EVP with Predictix, will reveal key findings and share insights on the best merchandising strategies that will help retailers appeal to today’s tech-savvy shoppers.

Read more...

Top 10 Mid-Year Articles


top10Retailers continue to search for innovative ways to connect with today’s savvy consumers. The Retail TouchPoints (RTP) Top 10 mid-year articles confirm that trend. Topics such as omnichannel, mobile technology and gamification made the list of the most-viewed articles of the first half of 2013 by the 26,000+ RTP subscribers.

In one of the top articles, Retail Systems Research (RSR) highlighted retailers’ attention to the omnichannel consumers. In recent research, RSR reported that approximately 80% of retailers believe it’s important for consumers to be able to complete their shopping transactions through their channel of choice.  

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Retailers Continuously Change Prices Yet Can’t Measure Impact


Research_pieceRetailers are responding to increased competition across channels with aggressive and continuous price changes. Business challenges from competitors as well as customers and shareholders drive these ongoing price promotions and adjustments. Yet as retailers plan and execute their pricing cycles, most cannot predict the impact of price changes, nor truly analyze the effectiveness of those changes.

These are among the findings revealed in a Retail Systems Research (RSR) Benchmark 2013 report, titled: Tough Love: An In Depth Look at Retail Pricing Practices. The study is based on a survey of 134 retailers, gauging their pricing challenges, opportunities and technology adoption plans.

Survey data indicated that “while some retailers have succeeded at high stakes promotion wars driven by the self-fulfilling prophecy of consumer price sensitivity, others are failing ― sometimes spectacularly ― even as the shopper becomes more and more accustomed to ever more dramatic and frequent promotions,” according to the report. In fact, “those [retailers] who over-perform on year-over-year comparable sales are far more likely to stay the course in their pricing strategy than their competitors.”

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