Trend Watch

Mobile technology. Digital innovations. Social Commerce. These and many other trends are constantly being changed and being updated with new solutions, services and strategies. Retail TouchPoints editors stay on top of the latest activities and announcements, and bring you fresh perspectives on the hottest trends affecting the marketplace. Check back regularly for the latest new perspectives.

Cisco Research: Hyper-Relevance Is Key To Winning Digital Shoppers

The modern, digital consumer expects a rich retail experience that provides value and convenience across all channels. To dive deeper into these shopper preferences and identify the potential value of the Internet of Things (IoT) and Internet of Everything (IoE), Cisco surveyed 1,240 U.S. and UK consumers. The research is part of an ongoing global study that will accumulate responses from 6,000 consumers across 10 countries.  By embracing mobile marketing tools and technologies, retailers have the opportunity to create richer and more contextual experiences, according to the report, titled: Winning The New Digital Consumer With Hyper-Relevance.

Retail Innovation Conference Hits New York In June

Retail TouchPoints, the industry's go-to source for customer-facing retail strategies and trends, is hosting the Retail Innovation Conference, June 16-17, 2015 at Apella in New York City. Titled, Rethinking Retail. Reimagining The Customer Experience, the event will feature unique content focused on real-world success stories and the hottest retail technologies and trends. In a highly engaging and collaborative environment, attendees will learn how to keep pace with consumer trends and demands, and extend innovative thinking across the entire organization. 

Is This The End For C. Wonder?

Fashion retailer C. Wonder made a significant splash in the retail world when the brand debuted in 2011. Developed by Christopher Burch — a retail entrepreneur, founder of Burch Creative Capital and ex-husband of luxury designer Tory Burch — C. Wonder became known for its whimsical designs and creative approach to customer acquisition and engagement. But today we may be witnessing the sudden collapse of the budding brand… Yesterday morning, Jan. 5, 2015, C. Wonder called an internal “town meeting” to inform employees that the brand would inevitably be shutting down, according to a report from BuzzFeed. Only a small group of employees will remain with the company until it closes completely.

Amazon Media Group Unveils Trusted Creative Partner Program

Amazon Media Group, which focuses on the intersection of e-Commerce and advertising, has launched the Trusted Creative Partner Program. The Program is designed to allow select agencies to establish and deliver creative programs for Amazon Fire tablets via Special Offers and e-Commerce Ad units.  To qualify for the Trusted Creative Partner Program, organizations trained with Amazon design teams to ensure experiences are customer-centric and tailored to Amazon sites and devices. The Amazon Media Group umbrella includes a variety of platforms, including, Amazon’s mobile shopping apps and sites, and the Quidsi family of sites, among others.

Mobile Sales Reach New Heights On Christmas Day

As consumers spent time with their family and friends on Christmas Day, they also tried to take advantage of online sales and deals from their favorite retailers. Online sales were up 8.3% over the same period on Christmas Day 2013, according to the IBM Digital Analytics Benchmark. The average order value of online purchases was $100.33, a 6.2% improvement over 2013.

Engaging The Connected Consumer: Reviewing The Top Trends Of 2014

With 2014 coming to a close, retail businesses are increasing focus on satisfying their customers’ wants and needs across all touch points. Although mobile and wearable technology gained momentum in the first half of the year, customer loyalty and social media came to the forefront in the second half, as well as cutting-edge technologies designed to help improve the brick-and-mortar experience.

77% Of Consumers Don’t Feel Safe Shopping Online

Data breaches seem to have become a more common occurrence in the retail industry, hitting both big-name retailers, such as Target and Neiman Marcus, as well as niche retailers like Michaels and bebe. The media storm surrounding these breaches may contribute to consumers’ hesitancy to trust retailers — especially while shopping online. In fact, 77% of international consumers report that they do not feel safe while transacting through the web, according to research from NCC Group, an information security company. Nearly one quarter (23%) of consumers said they were shopping less online during the holidays due to security concerns.

Retailers Extend Holiday Shipping Deadlines For Last-Minute Shoppers

While some retailers are sending emails and alerts promoting shipping deadlines, others are taking a different approach by extending their timelines to appease shoppers who are waiting until the last minute. Based on a survey of more than 100 retailers with revenue greater than $750 million, consulting firm Kurt Salmon concluded that 26% would guarantee Christmas delivery for orders placed one to three days ahead of time, an increase from 17% in 2013. Additionally, nearly half of these retailers would guarantee on-time delivery for orders placed by December 20.

Holiday Results To-Date Strengthen The Omnichannel Message

  • Published in Trend Watch
Sales results from the 2014 Thanksgiving weekend further support retailers’ need to focus on a consistent brand message across all channels year-round, rather than comparing in-store sales on Black Friday to online sales on Cyber Monday. “This year is likely to be the first time in nearly a decade that Black Friday won't be the biggest shopping day of the holiday season in terms of traffic and sales,” reported Robert Passikoff, Founder and President of Brand Keys, Inc., in the firm’s 20th Annual National Holiday Shopping Survey.

L2 Report Spotlights Content Marketing Trends And Challenges For Retailers

The e-Commerce environment is becoming more crowded with online giants and start-ups alike. As a result, retailers are trying to better differentiate themselves and pique consumer interest. A recent L2 Intelligence Report indicates that weaving content and commerce together may be what separates retail winners from losers. However, the Content And Commerce report, which was developed in partnership with Demandware, concludes that despite the potential value of content marketing, very few retailers are investing in it sufficiently.

Top Brands Show Support For #GivingTuesday

Now in its third year, #GivingTuesday has gained the support of several big-name brands and retailers, including The Avon Foundation For Women, Dell, JCPenney and Walgreens. Taking place on Dec. 2, 2014, the charitable event now has more than 18,000 dedicated partners in the U.S. and thousands more in other participating countries.  First implemented by the New York 92nd Street Y and the United Nations Foundation, #GivingTuesday was established in response to the commercialization and consumerism prevalent during the holiday season. Characterized as a worldwide movement, #GivingTuesday encourages brands, businesses and consumers to drive change within their communities.

Leading Retailers Ramp Up Holiday Hiring: Will They Keep Up The Pace?

Retailers are expecting holiday sales to reach new heights this year and, in turn, have been adding more employees to their seasonal workforce.  Several projections from industry experts and analysts point to a positive outlook for the 2014 holiday season. Take, for example, the National Retail Federation (NRF), which expects sales to increase 4.1% over 2013. To keep pace with increased demand, the NRF expects retailers to add between 725,000 and 800,000 seasonal jobs. In 2013, more than 768,000 seasonal jobs were added.

Zappos, Warby Parker Top List Of “Most Simple” Brands In U.S.

Being characterized as “simple” may be an insult to some, but in the retail world it is the highest form of compliment. In its annual Global Brand Simplicity Index, global consulting firm Siegel+Gale identified retailers that consumers characterized as simple, or are most effectively conveying their brand story across channels.

IBM Predicts Record Mobile Sales During Thanksgiving Weekend

Online sales are expected to increase substantially year over year over the Thanksgiving holiday weekend, according to predictions from IBM. Mobile traffic and sales, however, will see the most favorable boost during the holiday weekend.  The IBM Digital Analytics Benchmark revealed that for the first time, more than half of all online shopping traffic (53%) on Thanksgiving will come from mobile devices, a 23% boost over 2013. Sales completed via smartphones and tablets on Thanksgiving also will grow by 9% over 2013, accounting for 28% of all online sales.

Fashion Digital Bridges The Gap Between Retailers And Tech Providers

Since 2012, Fashion Digital Founding Principal Sandy Hussain has focused on building a community within the fashion world.  She has undoubtedly achieved this goal, building her empire to include events held on the east and west coast of the U.S., installments in London and Australia, and a new mobile-focused conference. Targeting technology companies and e-Commerce professionals in the fashion industry, Fashion Digital events have garnered up to 600 attendees and 100 speakers at a time.
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