With any technology, new or old, the biggest challenge comes not in the invention itself but in its application. Turning the theoretical into the practical will be a retail industry priority in 2019.
- AI and machine learning;
- Enhanced personalization;
- Exemplary in-store experiences;
- Sustainability and ethical retailing; and
- Unified commerce.
Throughout the report, quotes from these experts, who include retail analysts and consultants as well as high-level executives at leading solution provider companies, also will identify other noteworthy trends, including voice commerce, virtual showrooms and retailers' growing partnerships with tech startups.