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Top 10 Stories Of 2018: Mobile And Personalization Take The Lead In The Digital Revolution

Top 10 Stories Of 2018: Mobile And Personalization Take The Lead In The Digital Revolution

The retail industry is volatile by nature, but few years have been as tumultuous as 2018. Toys 'R' Us closed its doors and Sears (finally) filed for bankruptcy, while better-positioned retailers invested in improved e-Commerce options, particularly their mobile offerings.

This list of 10 of the most popular Retail TouchPoints articles highlights many of the industry's most prominent themes, including the challenge of competing with Amazon; the growth of personalization; the promise of AI; and the urgent need to eliminate "boring" retail experiences. These are stories about survival not just of the fittest but of the most interesting, innovative and creative retailers.


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