The physical store has become just one among many touch points on a radically revamped shopper journey. The same forces that are making the distinctions between "omnichannel retail" and just plain "retail" disappear are already changing the ways that stores are designed, laid out, equipped, staffed and managed. What also becomes clear is that the store needs to remain a highly relevant part of a multi-channel retailer's offerings.
While the Store of the Future will continue to evolve, many of its elements and leading-edge technologies already are being tested, or are in place. This Retail TouchPoints Special Report will showcase several examples of how, given the fast pace of change in the industry, the Store of the Future already is responding to a revamped shopper journey.
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