In today's retail climate, with traditional brands struggling to engage consumers and reel in sales, smaller retailers have a gigantic opportunity to stand out. SMBs can take advantage of consumers' desire for differentiated offerings that provide more experiential and personal journeys, using their nimble nature to set themselves apart from competitors.
Download this Retail TouchPoints special report to discover how SMBs are taking advantage of a new reality in which:
- The brand has become more valuable to the SMB's success than ever before;
- Storytelling drives word of mouth marketing;
- Social media communication bridges the gap between SMB owners and consumers; and
- Small Business Saturday continues to bring in revenue, awareness and new customers.