Effective omnichannel strategies are helping retailers improve loyalty, increase brand interactions and boost basket size, according to the 114 business leaders surveyed for the 4th annual Retail TouchPoints Omnichannel Survey.
Although the term "omnichannel" is now part of our everyday retail dictionary, many business executives are still trying to figure out the most effective strategies. While the brick-and-mortar store continues to be the most prevalent selling channel, online sites are now in relatively equal standing.
Key findings include:
61.4% of retailers provide mobile devices to in-store employees;
67.5% of retailers are using analytics to fortify their omnichannel efforts; and
42.1% of retailers currently are shipping products from stores to shoppers' homes or other stores.
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