New Retail Roles Focus On Innovation, Transformation

Shadow RTP RT033 SURV ChangingRoles FinalNew retail roles are popping up across industry segments, designed to help organization improve the customer relationship through a focus on transformation, innovation and omnichannel.

The most-tapped new retail title is Chief Customer Officer, chosen by 14% of retailers responding to a recent survey conducted by Retail TouchPoints. The Changing Roles In Retail survey also found that an equal number of retail organizations (11%) are implementing titles featuring the terms Strategy, Transformation and Innovation.

As many as 61% of retail organizations have added or changed C-level roles and/or functions in the past two years; and another 8% are planning similar changes.

The survey report includes input from 167 retail and CPG respondents. To download a complimentary copy of the full report, fill out the form below.



back to top