Store associates are a retailer's best brand ambassadors, and a well-trained and courteous staff can boost conversions during the most important season of the year.
Cultivating a reliable pool of workers and providing continuous training are the foundations of excellent customer service, which is vital for making the most of the holiday season. Technology plays a key role: analyzing historic traffic data helps retailers predict which days will be the busiest so they can schedule accordingly. The 10 busiest shopping days of the holiday season account for 40% of the season's total traffic, according to ShopperTrak.
This Special Report features tips from retail veterans on how to hire and onboard top-quality talent; best practices for delivering a top-notch experience even on the busiest days of the year; and insight from industry experts and analysts including A.T. Kearney.