Solution Spotlight

The Retail TouchPoints Solution Spotlight features new products or services relevant to the retail industry. If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.

WirelessWERX Analyzes Mobile Consumer Patterns, Empowers Retailers With Preference Data

Today’s digitally savvy consumer has high expectations for personalized, relevant interactions across all touch points with a retailer. To provide a winning experience, retailers must develop a deeper understanding of customer behavior and intent. Empowered with rich, qualitative information about shopper preferences, retailers can increase the efficiency of the customer experience from initial engagement to conversion, and ultimately drive store traffic and revenue. Launched in January 2012, WirelessWERX is a mobile consumer tracking solution designed to enable retailers to garner graphical in-store consumer analytics and insight. The solution utilizes sensory nodes to identify the location of customers with mobile phones and other wireless-enabled devices. Focused on protecting customer privacy and security, the solution does not require a customer download, and can isolate sections of the store as small as a three-foot radius.

NCR Expands Predictive Services To The POS

For many retailers, in-store success hinges on the efficiency of checkout systems — both self-checkout and the traditional POS. Merchants can prevent unsavory customer relationship issues by having visibility into potential system problems ahead of time. NCR Predictive Services is a managed service offering for assisted and self-service technologies. The solution is aimed at predicting failures before they happen, to help retailers enhance preventative measures and speed issue resolution. Already available for self-checkout devices, in January 2012 NCR expanded the capabilities of its Predictive Services to the NCR RealPOS™point-of-sale (POS) terminals.

Hydra OneSearch Platform Streamlines Integrated Search Management

Increasingly savvy online customers utilize a variety of Internet-based tools and technologies to seek out peer endorsements, research and the right product at the right price. eTailers can optimize brand influence throughout the customer research journey with search management tools. Launched in December 2011, the Hydra OneSearch platform is focused on driving revenue and ROI through integrated management and implementation of phrase marketing campaigns across natural and paid search, as well as social media. Hydra OneSearch, the next generation launch of the Hydra One platform, is designed to enable retailers to identify emerging trends, product interest and inform strategies through intelligent recommendations of high visibility keywords across different search channels.

Monetate Agility Suite Streamlines Data-Driven Changes For Retail Marketers

Monetate, a provider of marketing optimization technology, recently launched its Agility Suite, a product suite designed to provide online marketers access to web site agility to keep pace with evolving consumer behavior in omni-channel retail. Installed on an e-Commerce site with a line of code, Monetate’s Agility Suite is delivered to businesses through a cloud-based platform that runs in the browser, and allows marketers to make data-driven changes outside of the IT queue. The Agility Suite offers marketers a digital toolkit focused on harvesting deeper customer engagement, actionable data and more relevant and targeted message delivery. Launched in January 2012, the Monetate Agility Suite is comprised of five product layers designed to enable marketers to:

Strangeloop Mobile Site Optimizer Speeds Content Delivery For Enhanced User Experience

Given the continued rapid growth of mobile device adoption, shoppers expect a stellar, mobile-optimized experience from the e-Commerce web sites they visit. Industry insiders note that whether or not a retailer intends to “go mobile,” it’s a natural progression for consumers to expect e-Commerce sites to be optimized for mobile devices. In fact, a recent Tealeaf survey found that 85% of mobile users expect sites to load at least as fast, if not faster, on their mobile devices. Frustrated by the lack of ease-of-use, shoppers often abandon non-mobile optimized web sites. For retailers, there are significant obstacles to delivering this content and user experience, including huge pages, low bandwidth, poorly powered devices and network limitations. The Strangeloop Mobile Site Optimizer is a front-end solution, available as either a service via the cloud or an appliance in the datacenter, designed to work around these obstacles to deliver pages up to 3.5 times faster, automatically.

Kronos Streamlines Workforce Management Via InTouch Time Clock

Editors' note: We have simplified the Retail TouchPoints Solution Spotlight. The new form is available here. The proliferation of mobile devices and channels has changed the way consumers interact with technologies. Retail time clocks, however, have remained unchanged and cannot assimilate employees’ new technology habits. To address this challenge, Kronos Incorporated created the InTouch time clock, aimed at helping retailers streamline and mobilize workforce management. The InTouch solution is an electronic time clock that allows retailers to automate time capture and provide full employee self-service capabilities. Launched in November 2011, the cloud-based InTouch time clock integrates with many other workforce management technologies: Employees can use the solution to check accrual balances, request time off and view schedules, all in real time.

NRF 2012 Solution Spotlights

NRF 2012 offers solution providers the ability to showcase the latest product announcements. With the focus on mobile this year, retailers are in search of new ways to engage with savvy consumers and speed up the movement of store products. These five solution spotlights strive to help retail executives keep an eye on store operations, product management and workforce management.

LightSpeed Streamlines Checkout Via Interactive Mobile POS Solution

Editors' note: We have simplified the Retail TouchPoints Solution Spotlight. The new form is available by clicking here. Today’s mobilized consumer expects more personalized service during the shopping experience. To streamline the checkout process and provide an enhanced customer experience in-store, LightSpeed for iPad brings an interactive platform directly to the store floor, on a device native to today’s shopper.

First Insight Maximizes New Product Success With Consumer-Driven Analytics

Merchants are striving to develop optimal product selection, pricing and selling strategies due to today’s highly competitive retail landscape. However, poor planning processes have forced some stores to deal with excess inventory and inevitable markdowns with each season change. To address the need for more dynamic insight into shopper preferences, the First Insight Solution provides retailers with broad-based customer feedback on new products. Retailers then can leverage optimal product development and planning in line with shoppers’ wants and needs.

TheFind Adds New TapBuy Technology To Speed Checkout For Mobile Shoppers

Editors' note: We have simplified the Retail TouchPoints Solution Spotlight. The new form is available by clicking here. TapBuy, a new checkout technology that stores shoppers’ billing and shipping preferences, has been licensed by TheFind. Launched in November 2011, TapBuy is designed for developers, shopping aggregators and retailers, and can be embedded within users’ mobile applications. Using cloud-based technology, the TapBuy application forwards order and payment information to the merchant in real time. Touted as a “10-second online shopping” tool, TapBuy was developed and launched by Kima Labs, a company founded by veterans Blake Scholl and Jason Crawford. In early trials, TapBuy has increased sales conversion for retailers up to 15 times, according to the company.

Playd App For iPhone And Android Increases Word Of Mouth; Helps Video Game Retailers Boost Purchase Rates

Concept: Playd is a mobile application that allows users to share their gaming experiences across multiple platforms and earn rewards. Although the app does not include location-based technology, consumers can “check in” to their favorite video games — similar to foursquare — to earn in-app rewards, called “tokens.” Tokens can vary from virtual bragging rights to keys that unlock incentives, discounts and free gifts. Social sharing capabilities such as Twitter integration and discussion channels allow users to comment on games, share which games they’re playing, and engage in conversations with others gamers within or outside the app. By tracking user behavior, videogame retailers can analyze consumer preferences and feedback in real time and develop optimal marketing strategies to boost loyalty.

TransPerfect GlobalLink OneLink Solution Ensures PCI Protection For International e-Commerce Sites

Concept: Global e-Commerce revenue is likely to total approximately $1 trillion by 2013, according to Imran Kahn, Senior Analyst for J.P. Morgan. This indicates that consumers worldwide are growing more comfortable buying goods and services online. To that end, standards such as the Payment Card Industry Data Security Standard (PCI DSS) certification help regulate the online marketplace and provide consumers with peace of mind that their personal data is being handled securely. What consumers may not realize is that while retailers and web sites may adhere to security standards such as PCI on their source language sites, the same standards are not always extended to the translated versions of online storefronts. Furthermore, transactions that are 100% secure on the source language site may be placed at a higher level of risk based on how the translated versions are managed through a third-party translation solution.

Smarter Checkout Solution Creates Cross-Sell, Upsell Opportunities At The Point-Of-Sale

Concept: Despite the growing popularity and acceptance of e-Commerce, social media, and mobile browsing and buying, the brick and mortar retail store remains the favored shopping channel for consumers. Many shoppers still treasure the in-store experience, interacting with sales associates and receiving an in-depth view of items before they move to checkout. Similarly, the in-store experience presents a prime opportunity for retailers to boost purchase rates by encouraging cross-sells and upsells.  Cross-channel retailers strive to differentiate themselves with in-store technology that can integrate across all customer touch points to deliver end-to-end cross-channel offerings and a seamless shopping experience. This strategy allows busy shoppers to obtain access to information and a consistent view of their transactions, loyalty programs, discounts and purchase suggestions from all channels. With a consolidated view of customers, retailers can provide personalized offers and anticipate consumer needs to increase sales in store.

Maple Lake QuickAssortment Solution Refines Product Assortment Management, Enhances Customer Satisfaction

Concept: Maple Lake, a software and services provider for specialty retailers worldwide, recently launched the latest version of its QuickAssortment merchandise planning solution. The new software was developed in response to increased demand among retailers for specialized IT systems that identify the best-selling lines across store operations, but also provide planning profit ranges for other channels, including online, wholesale and international operations. A new pricing model and additional features are being included in the newest version of the software, which is scheduled for release this month.

Open-Source Supermarket API Enhances Data Availability, Includes 150,000 Items In 2,400 Grocery Stores

Concept: Supermarket API is an open source application-programming interface specifically designed for the grocery industry. Developed by AisleFinder, an online and mobile solution for item navigation in grocery locations, the solution is designed to provide easy access to supermarket and grocery product data. Although this data typically is difficult to obtain and update, Supermarket API gives executives access to necessary information to tackle this challenge and excel in the space. The application is powered by the technology that fuels the AisleFinder mobile and web properties. Team: San Francisco-based AisleFinder, the parent company of Supermarket API, is active in the retail navigation space. Its Supermarket API team designed, coded and conceptualized the solution.
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If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.