Nikki Baird Joins Aptos In Retail Innovation Role


Nikki Baird has joined Aptos as VP, Retail Innovation, reporting to Aptos Marketing Leader Nicole Crowe. Baird will help Aptos customers reach decisions about technology investments and work with Aptos Labs, the company’s research and innovation initiative.

Before joining Aptos, Baird was Managing Partner at Retail Systems Research (RSR), where she provided advisory and consulting services to Fortune 500 retailers. In that role, Baird covered retail industry topics such as supply chain, RFID, operations, POS and in-store management.

Prior to working with RSR, Baird worked as an analyst for Forrester and Retail Systems Alert Group. She also spent time at StorePerform Technologies, where she first met and worked with Aptos CEO and culture leader Noel Goggin.


“In the 15 years that I’ve known Nikki, I’ve been impressed with her ability to identify what solutions and strategies will work best for retailers – no matter how much noise and hype there is in the market,” said Goggin in a statement. “Nikki brings perspective from all sides of the retail technology equation. We are thrilled to offer Nikki’s expertise to help retailers improve their competitive advantage, customer satisfaction and business performance.”

Baird was one of the contributors to the Retail TouchPoints 2018 Outlook Guide.

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