Anticipating a significant uptick in online traffic during Black Friday and Cyber Monday, Stage Stores, Inc. sought to increase the number of products available on its web site, as well as improve the customer experience and personalize promotions. The retailer’s ultimate goal is to offer more than 100,000 products to shoppers via the web site.
With the help of Oracle Commerce, Stage is poised to achieve that goal. The department store retailers was able to adopt the new solution in six months, equipping the web site with a new e-Commerce engine, guided search and recommendation solutions — all before the start of the 2013 holiday season.
“Oracle Commerce gave us the ability to bring more exciting products and promotional offers to our customers,” said Steven Hunter, EVP and CIO, Stage Stores, Inc. Using Oracle Commerce, the retailer has been able to increase scalability, reliability and e-Commerce performance.
Oracle Commerce allows Stage Stores to deliver on its “commerce anywhere” promise by improving the customer experience across all devices, offering more personalized recommendations and delivering more effective product cross-sells and up-sells. Guided search capabilities help ensure consumers receive relevant and accurate search results and enables Stage Stores to highlight relevant products and promotions.
Additionally, store associates have access to the improved e-Commerce site via tablets so they can provide customers with quick and seamless access to merchandise.
Looking ahead, Stage plans to tap Oracle Commerce to further improve personalization and service on the site for private-label credit card users, which account for 40% of all customers.
Gold-level Oracle PartnerNetwork members Amplifi Commerce and Rackspace both played a role in the implementation process.