Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow consumers to check out onscreen using their Roku remote.
“We’re expanding our partnership with Roku to leverage Shopify’s Checkout and unlock a new self-serve sales channel for Shopify merchants to reach more customers with shoppable ads,” said Mani Fazeli, VP of Product at Shopify in a statement.
Roku Ads Manager offers insights designed to drive awareness and bottom-of-funnel engagement, as well as improved efficiency and competitive pricing without third-party fees. The solution also allows marketers to generate interactive video overlays that let shoppers send themselves a text message while they watch a video ad.
“In order to meet growth marketers’ needs across all direct-to-consumer brands, we built a seamless solution to buying CTV video ads for brands of any size,” said Louqman Parampath, VP of Product Management at Roku in a statement. “Roku Ads Manager is uniquely positioned to offer data, optimization and ad formats that no other CTV self-serve solution has, like native shoppable campaigns with Shopify, all while providing a familiar buying experience similar to search and social.”
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