Champagne. Chocolate. Flowers. Sheet rock? In an attempt to prove that romance can flourish no matter the surroundings, Lowe’s has launched a special promotion for a unique Valentine’s Day experience for 50 DIY-loving couples across the country. The “Night of Lowemance” will include a splash-painting date night in-store at Lowe’s, complete with a toast, light bites and a curated “menu” of HGTV Home by Sherwin-Williams paint colors. Attendees will then be guided to a paint zone with splash-painting supplies and a blank canvas to create their masterpiece. They can take the finished product home with them or have it delivered.
Interested couples can visit Lowes.com/valentines for a chance to attend the event, which will take place on Feb. 14 from 8 pm to 10 pm local time. Limited attendance of only five couples will be available at one store in 10 cities: Chicago; Denver; Fernandina Beach, Fla.; Milwaukee; Nashville, Tenn.; New Orleans; Palm Beach, Fla.; Providence, R.I.; Savannah, Ga.; and the San Francisco Bay Area. Attendees must live within the metro areas and follow Lowe’s social distancing and safety protocols to attend the event.
“We thought, how better to translate all of the great DIY energy we’ve seen for months into some really romantic DIY energy,” said Marisa Thalberg, EVP, Chief Brand and Marketing Officer at Lowe’s in a statement. “In a year where traditional Valentine’s Day options remain limited, we are ready to turn Lowe’s into the ultimate date night for a few lucky couples.”
Entries will be accepted through Feb. 7, and those selected will be notified ahead of the event. Couples who don’t secure a spot or who live outside the 10 named markets will still have the opportunity to register for a virtual experience: they will be guided through an at-home date night activity hosted by a special guest.