Through the remainder of 2024 and into 2025, Kay Jewelers plans to enhance its retail store design and customer experience. The retailer will add dedicated customization and collaboration areas in stores that are designed to provide personal, full-service experiences and are capable of hosting wedding parties, friend groups and “any other consumers looking to create memories that last,” according to a company press release.
Kay, now part of Signet Jewelers, operates more than 1,000 stores. The company’s rebranding, which is being kicked off with a new creative campaign this month, is designed to invite the next generation of consumers to celebrate their relationships in “personal, playful and vibrant ways.” Store redesigns are being crafted to create a more comfortable setting for exploration, assisted by personalization technology.
Additionally, the brand is introducing the Studio by Kay Collection, with more than 30 styles including stackable rings and trendy hoop earrings. The collection will launch online and at select Kay stores on Oct. 28, with prices ranging from $199.99 to $2,199.99.
“Love is beautiful and magical but can be messy and unpredictable — it’s a winding path with twists and turns unique to each customer’s story,” said Bill Brace, President of Kay Jewelers in a statement. “That authenticity and rawness are the elements that Kay is celebrating in our brand evolution. Whether consumers visit one of our redesigned stores, browse our fresh, new styles online, collaborate with our jewelry experts to create customized jewelry or experience our new creative campaign, we hope they see themselves and their genuine love stories in our brand.”
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